Rule the water with the Purple Reign paddle tail bait — a soft plastic lure engineered for action and visibility. Its bold purple hue stands out in murky or clear conditions, while the realistic paddle tail design creates irresistible movement to trigger strikes. Perfect for targeting bass, redfish, and other predatory species, this bait delivers a royal performance every cast.
Purple Reign
$8.50Price
0/500
Light up the depths—our glow-in-the-dark baits shine bright, ensuring your catch never goes unnoticed, even in the darkest waters!
Perfectly sized for any catch—our swim baits come in 3.5, 3.75, and 4-inch options, plus a 4-inch pin tail, giving you the perfect fit for every fishing adventure!